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MW&Co, sleek and futuristic!


What kind of timepiece do you think is a successful one? In the conception of MW&Co, a new French luxury watch brand, a successful timepiece should combine two aspects: emotion and technique.

Without emotion, a timepiece is merely a product; without technique, a timepiece is nothing more than a marketing concept. Only when these two concepts are combined comes the true artefact.

Recently, MW&Co has launched its first watch Asset 2.1. La Montre Française had the opportunity to go hands with the latest release during the international salon of Baselworld 2018. Its is clear that MW&Co have proven to create outstanding timepieces, not only from their exterior designs, but also for the techniques applied within. The timepiece gives us a sleek, futuristic impression at first sight, consisting of black, silver and white with eye catching highlights in fluorescent green the timepiece is truly unique.


The Asset 2.1 timepiece adopts many elements from motor bikes and sports cars. The transparent dial is made from aluminium, which reminds us of iconic sports car front grille. Surrounding the case, it is designed with honeycomb structure. MW&Co intends to make the most of this honeycomb structure and allows for potential further customisation.

The lugs are creatively designed in a jack system which is inspired by motorbike’s shock absorbers. Each damper lug requires 14 micro components to assemble. These jacks allow the adjustability of strap while enhance comfort. To find out more about this unique French brand visit their official website - http://mwandco.com/en/

你认为怎样的手表可以称之为成功呢?法国奢侈手表新品牌MW&Co认为一块成功的手表应当兼具两个方面:情感和技术。

没有情感,手表仅仅是一个产品;没有技术,手表也不过是一种营销概念。只有当这两方面结合在一起,才能生产出独具特色的人工制品。

最近,MW&Co发表了品牌第一款手表Asset 2.1 。这款手表无论是在外观设计上,还是在运用的技术上,都颇为出众。第一眼就给我们一种非常炫酷的印象。手表主要由黑色,银色和白色构成,其中还穿插了荧光绿色。

这款手表采用了摩托车和跑车的多种元素。铝制透明标盘让我们联想到了标志性的跑车前格栅。表壳周围采用了蜂窝结构设计。MW&Co打算充分利用这种蜂窝结构,进一步增加定制的可能性。

此外,手表非常有创意地将表耳设计成千斤顶式。这个灵感来源于摩托车的减震器。每个减震表耳需要14个微型零件组装而成。这个千斤顶设计实现了表带长度调节,同时增强了舒适性。

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