• FRANCE HORLOGERIE

MW & Co, pushing the boundaries of French watch making.


What has been invented belongs to the past, only innovations are worthy of interest. This is the spirit held by MW & Co. This new luxury French watch brand mixes traditional horology with innovative designs.

Its first watch ASSET 2.1 is inspired by moto racing, which is guaranteed to be a hit with the mechanic lovers. This particular model is produced in a limited edition of only 20 timepieces. Making it a real collectors piece.

The ASSET 2.1 is unique timepiece, not only for its design but also for its brand new technical developments. Every timepiece of ASSET 2.1 requires the assembly of 77 exclusively tailored components. The innovative jack lugs are a unprecedented design. The lugs connect the case and the strap, allowing you to adjust the strap length and also improve comfort. Every lug requires 14 micro components to assemble. What a fine art it is!


MW & Co believes that a successful timepiece is a combination of both emotion and technique. Without technique, a watch is nothing more than a marketing concept; without emotion, it is merely a product. We can also see that the brand imbues this watch with emotion for its customers. Surrounding the case, there are many hollows. This is not only a unique design but more importantly, it provides possibilities for customisation.

Although MW & Co is a young brand, it is never too young for design and innovation. We believe that this brand will continue to bring us more distinctive timepieces in the future! To find out more about this brand visit their official website - http://mwandco.com/en/

已有的发明属于过去,只有创新值得关注。这是Mw&Co品牌秉持的精神。这个年轻的法国奢侈手表品牌奖传统钟表和创新设计融为一体。

它的首款腕表ASSET 2.1的灵感来自摩托车竞技。机械爱好者肯定会喜欢的。这款腕表仅限量发行20只,十分珍贵,值得收藏。

每一只ASSET 2.1都需要77个专门定制的零件组装而成。创新的千斤顶凸耳设计是前所未有的。凸耳将表壳和表带相连接,能够调节表带的长度,并且增加手表的舒适性。每个凸耳都需要14个微型元件进行组装,工艺十分精细。

Mw&Co认为只有情感和技术相结合才能设计出卓越的时计。没有技术,手表不过只是一种营销概念。而没有情感,手表便不过只是一个产品。我们可以从腕表上看到品牌在顾客上所倾注的感情。表壳周围有许多凹点,这些凹点不仅让手表外观设计看起来更加特别,也为之后的客户定制提供了可能性。

Mw&Co虽然还只是一个年轻的品牌,但它在设计和创新上绝不年轻。我们相信这个品牌将持续为我们带来更多出色的钟表。让我们拭目以待吧!

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