MAT: LAND CHRONO Ref. AG5 CHL 3AB Automatic.

French brand MAT, founded in Paris in 2005 are a brand of prestige. Committed to quality and passionate about its craft MAT ‘Sea-Air-Land’ are a fine brand that perpetuate the sheer brilliance of watchmaking tradition, resulting in timepieces that provide contemporary looks, impeccable precision and durability that its suited to adventurous life styles.

Part of their portfolio is this amazing looking, and incredibly functional Land chrono. Besides boasting a chronograph feature and date aperture this model also delivers 42-hour power reserve and is extremely versatile thanks to its 3 interchangeable straps. Presented on a leather band of artisan quality its smart and sophisticated, next reflecting its durability is a sporty black rubber band and utility khaki canvas, all three are perfect for taking you on life’s adventures.

Exuding strength, this is a true MAT timepiece, perfect dimensions diameter 44mm,

thickness 16,5mm its high finished stainless steel 316L case, holds an ultra-reliable automatic : ETA Valjoux 7750 caliber. Pulsating at a frequency of 28800/h, the hours, minutes and seconds are delivered with amazing accuracy. Crafted from metallurgically strong steel the case is finished with a destro screw in, 9mm crown, plus anti-reflective sapphire crystal, with 2.8mm of thickness its incredibly scratch resistant, and tough enough to handle adventure.

Dressed with a smart Khaki face, masculine bold hands and large readable markers rich in Super Luminova C3, it’s a great timepiece that looks equally great in both professional and casual settings.



Delivered with 3 interchangeable straps: 1 fawny vegetal tanning leather strap, 1 canvas kaki and 1 black rubber.


Caliber: ETA Valjoux 7750 – Swiss Made

Frequency: 28800/h

Power reserve: 42h

Winding: Automatic, H+M+S+Date+Chrono


Material: Stainless steel 316L

Dial: kaki with hands and markers in Super Luminova C3

Glass: Antireflective sapphire crystal, 2.8mm of thickness

Caseback: Stainless steel 316L

Crown: Screw in, diameter 9mm

Diameter: 44mm

Thickness: 16,5mm